Key Responsibilities Lead and drive regional sales growth across East and West Africa Manage performance of all product categories within the business Develop and expand distributor, dealer, and reseller networks Oversee in-country sales teams and coordinate with Dubai commercial operations Drive achievement of revenue targets, gross margins, and commercial KPIs Prepare accurate forecasts, budgets, and sales performance reports Gather and analyze competitor activity, pricing, and market opportunities Support vendor/principal growth plans and execute market expansion strategies Maintain strong commercial discipline around receivables, stock movement, and profitability Requirements Minimum 8 years' senior sales experience within IT distribution, office automation, imaging, printing, or related technology products Proven exposure to recognized brands such as HP Inc., Epson, Canon, Brother Industries or similar Strong regional or multi-country commercial management experience Demonstrated success in channel development and distributor management Strong understanding of sales forecasting, budgeting, P&L management, and KPI reporting Proven leadership ability with experience managing sales teams Highly analytical, performance-driven, and commercially aggressive Willingness to travel frequently within the region Remuneration A competitive executive package will be offered based on experience and track record. Company Vehicle/Fuel – Can be provided / discussed Commission - currently in place tied to KPIs Bonus - dependent on annual whole company performance Travel Allowance - will be provided (Local & International) Medical Insurance go to method of application »