Consumer Market Insights Specialist Commercial Performance 250k

Full Time 1 month ago
Employment Information
Responsibilities Support commercial execution by delivering specialist analytics in areas such as market share growth, pricing, promotions, and trade development planning. Run custom market insight projects including forecasting, elasticity modelling, and advanced analytics. Analyse retail, consumer panel, and brand tracking data, integrating with commerce and channel information to generate actionable insights. Partner with customer development teams to enable data-led growth strategies, including joint business planning, channel strategy, and retailer negotiations. Identify and leverage shopping and basket insights to drive penetration and growth. Collaborate with global insights and analytics teams to bring best practices into local execution. Requirements Bachelor’s degree in business, economics, or marketing. 3+ years of experience in analytics, consumer insights, customer development, or finance. Strong analytical skills with confidence in working with data and numbers. Business acumen and organisational awareness. Ability to interpret data and craft compelling stories that influence stakeholders. Creative problem-solving and resilience in managing priorities independently. Expertise in marketing fundamentals (6Ps), category management, retailer partnerships, and assortment optimisation. Proficiency in Excel, BI platforms, and data visualisation tools. Experience with forecasting, elasticity modelling, and research analytics methodologies. Strong communication and stakeholder management skills. Passion for high performance and accountability for results. Personal mastery, resilience, and wellbeing focus. Consumer-centric mindset, always seeking better ways to serve. Purpose-driven leadership with humility and service orientation. Agility to learn, unlearn, and adapt in a fast-changing environment.
Skills
Communication
Job location
Consumer Market Insights Specialist Commercial Performance 250k
Sheer Logic
Consumer Market Insights Specialist Commercial Performance 250k
1 Vacancy - Full Time
Nairobi, Nairobi, Kenya
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